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Best practice for your content marketing

January 20, 2020
Reading time: 3 minutes

The trend is clear. People continue to evolve and find a way to seal themselves off from it for each new type of advertising. There are commercials on TV, no one looks at them anymore. In the beginning, advertising in social media was a big revenue generator. But now, even there, consumers are deliberately fading out the ads or are no longer so easily seduced into buying by the recommendations of their friends. It's a constant race for attention, because there's nothing people hate more than being manipulated or having advertising thrown directly in their face. One of the few methods that still work is content marketing. Read more

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Printed promotional items are more up-to-date than ever

January 14, 2020
Reading time: 3 minutes

In times of Instagram, Facebook and other social media, one might think that classical forms of advertising are antiquated and no longer up to date. However, this is a misconception, because the figures of the industry that deals with the production of promotional items speak a different language. The ruble continues to roll. How can that be? Why are giveaways and other promotional gifts still so effective despite digitalization? Read more

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Why cardboard boxes are making a comeback

January 12, 2020
Reading time: 3 minutes

In a world with a strong division of labour and therefore a networked world, the trade in goods is growing disproportionately. Packaging materials, such as cardboard boxes, are needed to protect the goods during transport between the individual production sites and ultimately to bring them safely to the shop and to the end customer.

This used to be different: the division of labor was not very pronounced. Often products were manufactured entirely within one company. This had the advantage that no transport routes and thus sophisticated logistics were necessary.

Increasing specialisation increased the need for logistics. Today's automobile manufacturers have hundreds or even thousands of suppliers. These are also spread all over the world. In addition to coordination, there is also the need to protect the goods, as already mentioned, mostly in cartons, which are additionally transported in containers in order to prevent damage during transport as far as possible.

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Why promotional products are an important psychological tool for companies

January 6, 2020
Reading time: 5 minutes

Which advertising media are there and which are useful?

Who does not know them, the promotional gifts? No matter whether a large corporation, a small medium-sized company or a political party. Everywhere you can take something with you that reminds you of the advertiser.

In the past the choice was small. Inflatable balloons on World Savings Day and the obligatory ballpoint pen. That's it. In the meantime, however, the possibilities of advertising through promotional gifts have expanded considerably. Lighters, ballpoint pens and sweets are still available. USB sticks have been added to this. The production prices are negligible and the customer usually has a lasting benefit. I myself have been using a USB stick from an IT software company for 10 years. It looks very good and was made of metal. The storage capacity is not up to date anymore, but it is sufficient to store documents.

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How to cure athlete's foot

December 21, 2019
Reading time: 3 minutes

Recently I had an interesting conversation with a friend with whom I do a lot of sports. He got athlete's foot some time ago. Since he did not really care about it, it finally spread to the toenail. In this case one speaks of nail fungus. The athlete's foot fungus is quite common especially among athletes. They sweat in their sports shoes and showers are also a place where the athlete's foot fungus likes to spread.

The nail fungus is the even more unpleasant variant, because the infestation is in a place that is difficult to reach by external means (ointments).

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Healthy recipes for every day

December 19, 2019
Reading time: 5 minutes

For me, cooking was initially just a means to an end, to get fed somehow. Most of the time we only had to cook on the weekends anyway, because we were at work during the week and were supplied by a canteen there. Three reasons led to the fact that with time I became more interested in healthy food and now I try to bring more variety into our lives.

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